The Process of Search Engine Optimization (SEO)

Search Engine Optimization is the process of increasing the amount of visitors to a website by ranking high in the search results of a search engine. The higher a website ranks in the results of a search, the greater the chance the site will be visited by the searcher or user. Internet users typically do not click beyond the first few pages of search results, so a site which ranks in the first few pages of any search results will generally attract more traffic.

The Info Group has developed a proven SEO process with specific and detailed steps to assist your site in achieving long term, high rankings within all search engines results and the resultant target traffic that those rankings deliver. These steps include:

• Determine your site's specific goals and target markets.
• Research, analyze, and determine the most relevant and targeted keyword and keyword phrases for your business.
• Complete a website analysis including site structure, navigation, site map and other elements.
• Revise existing website content (copy) based on your targeted keywords.
• Develop or revise all meta tags for every page of the website and, if necessary, create new information rich content pages.
• Link building and manual submission of your website to numerous search engines, directories, blogs, forums and websites.
• Ongoing analysis including traffic and rank reporting and visitor behaviour as well as keyword conversion and many other metrics to guage seo process effectiveness and return on investment.

The increased visibility which results from a properly structured SEO optimization campaign boosts your website's ability to be found by searchers seeking your goods and services. This increase in targeted traffic increases the potential of sales.