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The Process of Search Engine Optimization (SEO)
Search Engine Optimization is the process of increasing the amount
of visitors to a website by ranking high in the search results of
a search engine. The higher a website ranks in the results of a
search, the greater the chance the site will be visited by the searcher
or user. Internet users typically do not click beyond the first few
pages of search results, so a site which ranks in the first few pages
of any search results will generally attract more traffic.
The Info Group has developed a proven SEO process with specific
and detailed steps to assist your site in achieving long term, high
rankings within all search engines results and the resultant target
traffic that those rankings deliver. These steps include:
- Determine your site's specific goals and target markets.
- Research, analyze, and determine the most relevant and targeted
keyword and keyword phrases for your business.
- Complete a website analysis including site structure, navigation,
site map and other elements.
- Revise existing website content (copy) based on your targeted
keywords.
- Develop or revise all meta tags for every page of the website
and, if necessary, create new information rich content pages.
- Link building and manual submission of your website to numerous
search engines, directories, blogs, forums and websites.
- Ongoing analysis including traffic and rank reporting and visitor
behaviour as well as keyword conversion and many other metrics
to guage seo process effectiveness and return on investment.
The increased visibility which results from a properly structured
SEO optimization campaign boosts your website's ability to be found
by searchers seeking your goods and services. This increase in targeted
traffic increases the potential of sales. 
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