Text Link Advertising

Although relatively new in search marketing, text link advertising has proven to be very effective in generating click throughs and in increasing link popularity. Text link ads can produce an excellent return on investment provided they are designed and developed correctly. What makes text links ads so effective?

• Higher click through rate than graphic banner ads
• Provide opportunity to have your link appear on leading or "authority sites"
• Complete control over your ad and the ability to change them at any time.
• Provides " one-way" links which search engines more heavily weight.
• Increases your link popularity, a factor in all of the major search engine algorithms.

Text link advertising is revolutionizing the search industry and should be one component in any search engine marketing campaign.