Search Engine Marketing

Search Engine Marketing includes a number of avenues to advertise a website on the internet. Identifying these avenues, understanding them and being able to recommend the best solution for your website requires a skilled search engine marketer.

These avenues include (but aren't limited to):

• Organic Search Engine Ranking
• Pay Per Click
• XML Trusted Feed
• Text Advertising

The Info Group employs some of the world's leading search engine marketing specialists. We have successfully optimized and gained top rankings for online businesses, from the Fortune 1000 to small one-man shops. Our seo rankings will drive targeted traffic to your site and help establish a strong ROI.

Organic Search Engine Rankings

Organic search engine ranking or free listings is the process of making changes to a website to help it rank high in the non-paid listings of a search engine. The image shows how Google displays organic or free listings and paid listings.

The right keyword can result in a top twenty organic listing which can result in hundreds of visitors a month and a top ten listing can result in thousands of visitors a month. Here are some advantages to having a organic search presence.

• No Cost Per Click
• Trust
• Longevity
• Unlimited Keywords

Pay Per Click

Google Adwords - Yahoo Search Marketing - Microsoft Adcenter

Is your budget not quite suited for a trusted feed? Google Adwords, Yahoo Search Marketing & Microsoft Adcenter gives you many of the same options as trusted feeds, but allows you and your search engine marketer to manage all aspects of the campaign.

You've heard of guaranteed 1st place rankings? Well PPC is the only way a marketer can guarantee a number one ranking for a particular keyword phrase in a search result. If you need to be #1 in the rankings, this is your guaranteed way of being so.

Studys have shown Pay Per Click traffic converts 10% greater than organic traffic.. This is just one reason, we most always recommend some sort of pay per click strategy as part of any search engine marketing campaign. Here are a few more reasons to have a paid search presence.

• Control over Positioning
• Control over audience including Geo-Targeting, Mobile, Gender and Income Level targeting.
• Not impacted by search engine algorithm updates

Secondary Pay Per Click Engines

Besides Yahoo Search Marketing and Google Adwords there are several secondary pay per click engines that provide reach and value. Some examples of secondary PPC engines are:

• LookSmart
• FindWhat
• Enhance
• Kanoodle
• Mamma

Taking advantage of secondary engines can help with even the most limited of budgets as most keyword terms cost .05 to .20 per click.

XML Trusted Feed

Trusted XML feeds are a paid service. This service is relevant for enterprise-level sites with pages that are difficult to index by crawlers, e.g. because of dynamic content or frames. "Trusted Feed gets around these problems by allowing site owners to have keyword optimised information on each of their web pages input directly into the search engines database via a 'trusted' direct data feed, and their listings appear in as little as 48 hours, across some of the worlds largest search engines and portals.

Text Link Ads

Although relatively new in search marketing, text link advertising has proven to be very effective in generating click thrus and help in increasing link popularity. Text link ads can produce an excellent return on investment provided they are designed and developed correctly. What makes text links ads so effective?

• Higher clickthrough rate than graphic banner ads
• Provide opportunity to have your link appear on leading or "authority sites"
• Complete control over your ad and the ability to change them at any time.
• Increases your link popularity, a factor in all of the major search engine algorithms.

Text link advertising is revolutionizing the search industry and should be considered in any search engine marketing campaign.

Now That You Know

Now that you have a better understanding of what options are available to market your website online, contact us to get started today.