Mark Stone is a Google approved Qualified Professional offering his Individual Adwords-Qualified services through The Info Group.
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Mark Stone has received his certification as a Microsoft adExcellence professional and offers his MSN adCenter services through The Info Group.

Pay Per Click

Paid search listings known as pay per click or PPC are an essential part of any search marketing strategy.

Gone are the days when organic rankings are the only way to drive traffic to a website from the search engines. Today's search environment requires business owners take advantage of the benefits a pay-per-click campaign generates.

Unlike organic listings, pay-per-click allows businesses to control every aspect of their listing from the flexibilty to change copy to when and where to run the campaign to who to target it to and above all the ability to track results and determine your ROI. Try doing that with an ad in a newspaper.

The Info Group PPC Services

• Account Creation
• Competitive & Market Analysis
• Keyword Research & Selection
• Text, Image, Audio & Video Ad Creation
• Landing Page Analysis & Development
• A/B Split & Multivariate Testing
• Geo-Targeting
• Time scheduling
• XML Shopping Engine Optimization & Feeds
• Trademark Infringement Monitoring
• Click Fraud Monitoring
• Conversion Tracking & Reporting
• Ongoing ROI Analysis

 

Google Adwords - Yahoo Search Marketing - Microsoft adCenter

Is your budget not quite suited for a trusted feed? Google Adwords, Yahoo Search Marketing & Microsoft's adCenter gives you many of the same options as trusted feeds, but allows you and your search engine marketer to manage all aspects of the campaign.

You've heard of guaranteed 1st place rankings? Well PPC is the only way a marketer can guarantee a number one ranking for a particular keyword phrase in a search result. If you need to be #1 in the rankings, this is your guaranteed way of being so.

Data indicates that a portion of the searching population will always click on a top or sponsored link first. For this reason, we most always recommend some sort of pay per click strategy as part of any search engine marketing campaign.

Secondary Pay Per Click Engines

Besides Google Adwords, Yahoo Search Marketing and Microsoft's adCenter there are several secondary pay per click engines that provide reach and value. Some examples of secondary PPC engines are:

• LookSmart
• FindWhat
• Enhance
• Kanoodle
• Mamma

Taking advantage of secondary engines can help with even the most limited of budgets as most keyword terms cost .05 to .20 per click.