Meta Tag Optimization

What Are Meta Tags? Meta tags are HTML tags inserted in a web page to "explain" to search engines what the page is about. These tags are not visible to the user but some search engines display meta description tag in their results.

The main meta tags are:

• Keyword
• Description
• Robots

Additional meta tags include:

• Copyright
• Author
• Expires

Although the keyword meta tag is no longer as relevant as it was several search engine generations ago; effective search engine optimization process will properly optimize meta tags to help achieve a top ranking for your site.