Internet Marketing
Internet Marketing includes a number of avenues to advertise a
website on the internet. Identifying these avenues, understanding
them and being able to recommend the best solution for your website
requires a skilled search engine marketer.
These avenues include (but aren't limited to):
- Organic Search Engine Ranking
- XML Trusted Feed
- Pay Per Click
- Text Advertising
The Info Group employs some of the world's leading internet marketing
specialists. We have successfully optimized and gained top rankings
for online businesses, from the Fortune 1000 to small one-man shops.
Our seo rankings and internet marketing efforts will drive targeted
traffic to your site and help establish a strong ROI.
Organic search engine ranking or free listings is the process
of making changes to a website to help it rank high in the non-paid
listings of a search engine. The image shows how Google displays
organic or free listings and paid listings.
The right keyword can result in a top twenty organic listing which
can result in hundreds of visitors a month and a top ten listing
can result in thousands of visitors a month.
Click for more
information on our search engine optimization services.
Trusted XML feeds are a paid service. This service is relevant
for enterprise-level sites with pages that are difficult to index
by crawlers, e.g. because of dynamic content or frames. "Trusted
Feed gets around these problems by allowing site owners to have
keyword optimised information on each of their web pages input
directly into the search engines database via a 'trusted' direct
data feed, and their listings appear in as little as 48 hours,
across some of the worlds largest search engines and portals."
Is your budget not quite suited for a trusted feed? Yahoo Search
Marketing & Google Adwords gives you many of the same options
as trusted feeds, but allows you and your search engine marketer
to manage all aspects of the campaign.
You've heard of guaranteed 1st place rankings? Well PPC is the
only way a marketer can guarantee a number one ranking for a particular
keyword phrase in a search result. If you need to be #1 in the
rankings, this is your guaranteed way of being so.
Data indicates that a portion of the searching population will
always click on a top or sponsored link first. For this reason,
we most always recommend some sort of pay per click strategy as
part of any search engine marketing campaign.
Besides Yahoo Search Marketing and Google Adwords there are several
secondary pay per click engines that provide reach and value. Some
examples of secondary PPC engines are:
- LookSmart
- FindWhat
- Enhance
- Kanoodle
- Mamma
Taking advantage of secondary engines can help with even the most
limited of budgets as most keyword terms cost .05 to .20 per click.
Although relatively new in search marketing, text link advertising
has proven to be very effective in generating click thrus and help
in increasing link popularity. Text link ads can produce an excellent
return on investment provided they are designed and developed correctly.
What makes text links ads so effective?
- Higher clickthrough rate than graphic banner ads
- Provide opportunity to have your link appear on leading or "authority
sites"
- Complete control over your ad and the ability to change them
at any time.
- Provides links that are one way links which search engines
give more weight.
- Increases your link popularity, a factor in all of the major
search engine algorithms.
Text link advertising is revolutionizing the search industry and
should be considered in any search engine marketing campaign.
Now that you have a better understanding of what options are available
to market your website online, contact
us to get started today! 
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